If a visitor finds your website and finds outdated content, will they stay or leave? Do you think they will buy anything? Customers want to know your business is trustworthy and active. Regularly updating your website with useful fresh content will not only be met with appreciation and loyalty from your audience but will put you in good light with Google and the other search engines. Here is why:
Content is like food for your website
Search engines are constantly gathering search requests and the more you update your website with high-quality content, the more the search engines will visit your website and index your website higher. It will certainly be ranked higher than one that is not being updated. Once your website has gone live on the internet it becomes a powerful tool with which you can interact with your audience. Your website’s food is fresh, regular, quality content. This keeps your website alive. The search engines will love your website if you feed it with the right food. This includes adding new relevant pages, posts, and downloads. Do not add low-quality articles stuffed with keywords or you may end up penalized and defeating your prime objective.
Google loves fresh content
Romance the search engines by adding content once a day or at least twice a week. One of the best ways to stay fresh is to add a blog to your site and continue to add articles that will get noticed by your audience. Any comments you receive also counts as an update on your site.
Fresh content increases your potential authority
If you research your competitors’ websites, you find that the authority sites in your industry have tens of thousands of pages indexed by Google and therefore the more valuable content you publish, the better your chance of becoming an authority website.
A good strategy is to publish industry news as this will put you in good stead to becoming an authority site. All new news articles and pages are indexed by Google. If you continue to write great content about a particular topic you will begin to create trust and more sales. You also become a stronger authority. Social media platforms and specialist forums are a great place to begin building authority on a topic. See article for more information? http://www.winnerswebdesign.co.uk/winners-web-graphic-design-included-in-best-top-50-design-article-by-rebateszone/
You keep your audience informed and up to date with your business
There is heavy competition out there and so you need to convince your visitors that your product is the best choice for them compared to the thousands (or millions!) of other results presented in their search. Keeping your audience updated on your services, keeping them engaged develops long-term loyalty, which creates returning traffic that adds more value to your website.
It also provides new visitors with valuable information about your business, products or services.
More content means more keywords
When you publish new content, ensure your articles contain your keywords. Keywords are high on the algorithm chart for search engine indexing and ranking. Frequently added content that contains the right keywords help to attract the right audience to your site.
For example, if you run a beauty salon you can run articles 2 -3 times a week and focus them on hair beauty or skin beauty, Each time you add a new article, you incorporate valuable keywords that help a search engine recognize your website as a place visitors can visit for their specific needs. Google is not looking for articles crammed with keywords so do not do this. Do not write content around a keyword but write it around what the reader wants and always use meta tags, title tags and descriptions for your keywords. Use H1, H2 and H3 titles correctly, embolden relevant keywords and ensure your images are titled with relevance to your article or keywords and add internal and external links to your articles too.
Check out these article for further reading?
General tips for keeping your website up to date: https://blog.crazyegg.com/2014/04/15/5-tips-fresh-website/
Advice/support from Google https://support.google.com/webmasters/#topic=3309469
Content writing tips: http://www.contentfac.com/even-more-web-content-writing-tips/
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